Client

Pooja Blood Bank is a govt. approved, licensed blood bank duly registered with Maharashtra State Blood Transfusion Council, Mumbai. The blood bank is situated at Mulund, Mumbai and is well known among various doctors and hospitals throughout Mumbai. Since it is considered the most reliable one because of the presence of a dedicated team which is the in house faculty for conducting various test on blood so as to ensure a safe transfusion of blood and components like RBC concentrate , fresh frozen plasma. Its USP is that it has an in house state of art equipment to conduct test like aids , hepatitis a , hepatitis b , hepatitis c ,vdrl and malarial parasites which are otherwise sent by most blood bank to govt. sponsored ‘surveillance centers’. It also has good network with reliable donors, doctors, hospitals who most times guide their patients to get blood from them in times of emergency and also a good relationship and network with charitable organizations throughout Mumbai.

Problem

Having known an overview of the blood bank it becomes very important for them to keep blood available for donations because they claim that 'dealing with emergencies is a daily routine' and also in case of non-availability it becomes an implied responsibility of theirs to provide for the same and ensure a safe transfusion. Now, as mentioned above, having a large network of various internal and external intermediaries, it becomes very difficult for them to ensure cost-effective and also a fast communication only through a phone call because sometimes repeated calls and repeated reminders have to be sent to donors, doctors and various charitable organizations for their support so that required blood is always available for dealing with emergencies. Further, an effective communication is required to be maintained in terms of cost and also an effective responsive communication is required to be maintained internally between their team members which run the organization.

Solution

However the above problem surfaced recently and appeared to them as a very immediate one to be dealt with. When they were brought to awareness, they approached the members of Celusion Technologies Pvt Ltd for a solution. Celusion Technologies presented its flagship product 'SMS ConneXion’ and showcased how their SMS software would solve all their problems and also bring about many more activities which would help them grow as an organization. The management at Pooja Blood Bank already equipped with the latest technology were very impressed by the solution and insisted on having this application installed at the earliest. They found it extremely effective in terms of cost and responsiveness and that was when product ‘SMS ConneXion’ was sold and installed in quick time and it have been providing the following benefits to the blood bank.

1. By accessing their existing database to filter donors and access their mobile number and send them personalised SMS in a few clicks . Hence the cost of voice telecommunication is reduced.

2. Further, instead of repeated calls, repeated reminders are being sent to donors regularly and also in times of emergencies. The officials at the blood bank claim that the cost has reduced on telephone bills and also responsiveness has increased.

3. They are also able to keep proper, efficient internal communication as well as external communication with their various respective intermediaries by being able to manage individual data base in terms of message sending from computer to mobile through a group messaging facility provided by the software.

4. It has also resulted into use of the software more frequently than other communication media like phone, and email.

5. Finally, it is also intended for ‘safety measures campaigns ‘ and other ‘ blood donation campaigns ‘ in order to create an awareness and also be effective in reaching out to more people in need of emergencies in a cost effective and efficient manner. Giving out the SMS ConneXion number during these campaigns help creating a database collection strategy.

Thus, SMS ConneXion proves to be the next best popular and effective software which can also be used for different business enterprises and non-profit organizations for efficient and effective functioning of the organization for a better relationship marketing and networking which is the most important need of the future for the survival of business.